Sponsors need to sell products!   No other function of the sponsorship relationship is more important than that fact.  Whether it is direct sales, market branding or showcasing product performance, all roads lead to increased revenue for the sponsoring company.
 

Jim delivers the numbers potential sponsors are looking for.  Those associated with Jim Daniels are exposed to an almost cult following of racers and enthusiast representing demographics that make marketing professionals drool.
 

The blood sweat and monetary investment Jim has in the Spec Miata class elevated him to a national personality.  His strong character and honesty coupled with his ability to be charismatic has earned him the trust of Mazda and road racing enthusiasts everywhere.  This is a rare privilege and only used to promote products and services of the highest caliber and integrity.